What do I mean by streaming sGTM into BigQuery?

It’s a log, but you can’t query it.

This article is part of an ongoing public discussion where technical marketeers, analysts and data nerds violently agree with each other.

Timeline:

I listened to the Measure Pod podcast on GA4 as a composable CDP.

I wrote this article on server side data enrichment, and some suggestions I had for sGTM to be useful as a CDP…