PinnedDoug HallFollow the moneySpeculation central — what’s going on with GMP?4 min read·Feb 2, 2023----
Doug HallData EnrichmentLearn techniques and tactics — a practical guide to data enrichment.4 min read·May 1, 2024----
Doug HallLow Friction Consent IS possibleIs low friction consent possible? Rethinking consent banners·6 min read·Mar 14, 2024----
Doug HallGoogle Tag Manager will always be freeWhy GTM will always be [mostly] free·5 min read·Mar 12, 2024----
Doug HallPII vs on-site search data: Protect Against Data Loss and Empower Analytics with Google CloudAvoid sending PII to Google when collecting Analytics data. But don’t lose the search data — use Google Cloud to solve this.·11 min read·Feb 12, 2024----
Doug HallAddressing the sGTM Pub/Sub integrationIn a prior exploration, I delved into the strategic positioning of sGTM within the intricate landscape of CDPs. Yet, a formidable challenge…·8 min read·Feb 7, 2024----
Doug HallWhy was SuperWeek so awesome? Here’s why you need to go in 2025, and how to make the most of it.This annual analytics festival that kickstarts the year for so many is indeed worthy of legend. What’s it all about? #miniguide·21 min read·Feb 5, 2024----
Doug HallWhat do I mean by streaming sGTM into BigQuery?This article is part of an ongoing public discussion where technical marketeers, analysts and data nerds violently agree with each other.·7 min read·Jan 23, 2024----
Doug HallExploring Server Side data collection with GA4 and Piwik PROsGTM + GA4 + Piwik: brace yourself as we explore a range of server side techniques.·10 min read·Jan 19, 2024--1--1
Doug HallMy wishlist for Server-side Google Tag ManagerWhat’s needed for a strong technical and business case to consider the GMP/GCP based composable CDP.?·6 min read·Jan 9, 2024----
